Marketing
You are browsing the Marketing tag archive.
Advertising People: Read This Mashable Article
I read so many articles, it’s a miracle I retain anything. There is just so much change going on when it comes to marketing, mostly due to social media, and I am trying my best to stay informed, which means I’m reading a ton.
My first go-to source for all things social media is Mashable. Four [...]
What Matters Now is Awesome
What Matters Now is a brilliant compilation of thoughts and ideas from more than 70 big thinkers and visionaries. I’ve read only the first few and I’m telling you, the e-book is awesome.
Genius, thought leader and author Seth Godin created the e-book.
“Now, more than ever, we need a different way of thinking, a [...]
Trump Tower: Good Start, Bad Ending
NOTE: This may look like a rant, smell like a rant and seem like a rant. But it’s not a rant. But it could be… and that’s the point of this post.
Our family went on a 2,200-mile road trip adventure over our Spring Break last April that involved camping and touring 6 states in 7 [...]
Bank of America commercial followed by Imodium ad
So… I was on the elliptical trainer at the gym this morning. I was watching CNN as I stepped and stepped.
There was a commercial for Bank of America (slogan: Bank of Opportunity). BTW, probably they should add a “?” at the end of the slogan for the time being.
Anyhow, immediately following the BOA ad, was [...]
Marketers: A little care goes a long way
I’m convinced that the solution to most marketers’, and businesses’, problems lies in hiring people who care.
I love the company, Life is Good. Not only because of their great story, fantastic products and their name, but also because of their slogan, which is something to the effect of: “Do what you love. Love what you [...]
Take a Deep Breath.
I LOVE Skype.
I love it for the same reasons everyone else does.
For free, I can call friends and family and colleagues, regardless of their location. Even if I’m talking to someone in Germany, the quality is so good it’s as if we’re at the same table having our chat. If you have iSight or [...]
Susan Boyle on YouTube
I got goosebumps and ‘happy tears’ when I watched the YouTube clip that’s gone viral of Susan Boyle’s performance on Britain’s Got Talent.
But I take issue with the moral of the story that has been attached to the great viral video of her performance – that is to say, “Don’t judge a book by the [...]
An Unsolicited Phone Call *Can* Be Perfect
Seth Godin posted “Poisoning the Well” on his blog Friday morning, April 3.
And as usual, with his wisdom, Godin pretty much nailed it. Godin’s Permission Marketing remains one of my favorite business books, and was a pivotal one in our destination travel business.
Or I thought he had nailed it until later that day.
You see, [...]
I’m a Media Multitasker
I love to travel and I travel with lots of gadgets to capture it all in one form of media or another. And hence, the name of this blog… (Those closest to me probably realize that one of my shortfalls is that I tend to focus so much on capturing the moment that I likely [...]
National Park Trips
Yellowstone International